Google Search and Meta Ads for a tutoring practice — one method, four steps, campaigns live by the end. Built for people who teach, not for marketers.
Google Ads and Meta business accounts, billing, and access — the foundation done once, done right.
Landing page, forms, WhatsApp, and tracking — where clicks turn into conversations.
Keywords, audiences, ad copy, budgets — settings decided on paper first, then entered into each platform.
Go live, read the numbers that matter, and adjust on a weekly rhythm — without burning budget.
Enough that the math works. Know what a student is worth to you (monthly price × how many months they typically stay), then work backwards to what you can pay to acquire one. Most solo tutors can start meaningfully with €5–10 per day on Google Search.
No. A single landing page with a contact form or a WhatsApp button is enough to start — Step 2 of this program builds exactly that, plus the tracking behind it.
Google Search first: it catches parents who are already searching for a tutor, so it is the hardest budget to waste. Meta (Facebook and Instagram) comes second, to reach local parents who don't know you exist yet.
Google Search can produce enquiries within days because the intent already exists. Still, judge the campaign on two to four weeks of data, not on the first 48 hours.
No. It is built for people who teach, not for marketers. Every campaign setting is decided on paper first, in plain language, then entered into each platform step by step.
If you have no room for more students, or if your pricing can't support what a new student costs to acquire, ads will only burn money. Fix the offer first — a free Google Business Profile and a referral routine are better uses of that budget.